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SUMMARY
Starla Westergaard holds a Fashion Design Bachelor’s Degree from Parsons School of Design, has experience in retail store design and management, as well as in Women’s and Children’s design and production. She currently resides in Los Angeles, working full-time at St. George and part-time at Go Gently Nation.
EDUCATION
Parsons School of Design. Graduated 2022.
Bachelor's of Fine Arts - Fashion Design
SKILLS
Adobe Suite, CLO 3D, Excel, Google Suite, SketchUp, Shopify, Pattern-Making, Technical Sewing, Trim-Management, Tech Packs, Photography, E-Commerce, Merchandising, Operations, Team Management
DESIGN AND PRODUCTION ASSISTANT/ GOGENTLY NATION
JANUARY 2025 - CURRENT
- Collaborates directly with the brand owner to design seasonal collections and custom textiles, integrating current fashion trends and market research.
- Creates patterns, conducts fittings and implements revisions to produce samples.
- Produces detailed flats, tech packs and cut tickets using Adobe Suite.
- Cuts and prepares samples for prototyping and production.
- Prepares garments for cutters and sewers by pulling trims, calculating yardage and measuring elastic and binding.
- Develops visual concepts and mood boards to guide creative direction for campaigns.
- Provides hands-on support during photo shoots including styling, steaming garments and organizing looks.
PHOTOGRAPHER/ BRANY MELVILLE
DECEMBER 2023 - CURRENT
- Shoots and edits photographs for e-commerce website, promotional materials and social media.
- Coordinates all photoshoots, including scheduling models and overseeing equipment
PROJECT MANAGER + STORE MANAGER/ ST. GEORGE
JANUARY 2024 - CURRENT
- Orchestrated the launch of a new store and brand, managing the setup, coordinating with construction teams and vendors, and designing impactful visual merchandising strategies.
- Conducts thorough research on product development to align offerings with market trends and consumer preferences.
- Collaborates with design and development teams to translate research findings into samples.
- Recruits and trains a high-performing team, ensuring staff readiness and alignment with brand standards.
- Designs and implements all visual merchandising strategies to enhance store presentation and drive sales.
VISUAL MERCHANDISING LEAD + STORE MANAGER/ BRANDY MELVILLE
AUGUST 2016 - DECEMBER 2023
- Designed and implemented floor plans and visual displays for global locations.
- Curated featured items based on sales performance, market trends and customer feedback.
- Provided comprehensive updates to owners, production and distribution teams, analyzing high and low-performing products, inventory levels and customer engagement metrics.
- Led recruitment, hiring and training a staff of 100+ employees.
- Managed daily store operations, including financial oversight, scheduling, sales tracking, deposit handling and store opening/closing procedures.
DESIGN AND PRODUCTION INTERN/ ELENA VELEZ
AUGUST 2021 - FEBRUARY 2022
- Contributed to the production of Fall/Winter 2021 and Spring/Summer 2022 collections for New York Fashion Week.
- Assisted in coordinating logistics, including scheduling fittings, organizing garment transportation, and managing backstage operations.
- Drafted design concepts and created samples, patterns, runway pieces, and accessories, managing the process from initial illustration to final garment and styling.
- Oversaw the fitting process, made adjustments to patterns and garments and ensured that all pieces met the high standards required for runway presentations.